Professional Heifer Development - History in the making!

Established in 1990, Heartland Cattle Company founders had the knowledge and foresight to see a tremendous opportunity to provide a much-needed service to the United State's beef industry. Now after 20 years and nearly 75,000 heifers developed and bred by the company, the concept is not only well-accepted, but embraced by industry leaders and producers alike! We're proud of the fact that over 85% of our customer base have been with us at least 10 years or more and as the beef industry continues to evolve, so do our customer services. Contact us today and let us show you how we can help you meet your ranching goals!

Enjoy our website...

We are glad you visited our website and encourage you to browse the links provided to learn more about our company history, management philosphy and goals, employment opportunities, and much more. Please feel free to contact us or stop in for a visit and tour our facilities. Visitors are always welcome at Heartland Cattle Company!

NEW FEATURE: Happenings at Heartland Cattle Company

• Second Quarter Activities, Tours, and Speaking Engagements
  • Fort Hays State Univeristy Beef Production Class tour group from Fort Hays, KS
  • Nebraska College of Technical Agriculture (NCTA) Beef Production Class tour group from Curtis, NE
    • Students from these schools will have the opportunity to visit with the staff at Heartland and tour facilities first hand. Question and answer sessions are always popular with the student groups as they gain valuable insight into today's beef industry.
  • Dawson County Cattlemen's Group - Lexington, NE - Heartland owner, Dr. Patsy Houghton, will be the featured speaker at the anual event. Members will have a unique opportunity to hear her speak about Common $ense Heifer Management. If you would like to have Patsy speak to your group or organization, she can be reached here.
  • McCook High School leadership honors baquet - McCook, NE - Patsy Houghton will be the night's featured speaker with a presentation on effective leadership, teamwork, and entrepreneurial business skills. Sharing life lessons with the future leaders of our community is just one way we are able to give back to our area.
  • Argentina Producer Group Tour - Heartland Cattle is proud to join forces with University of Nebraska to host this international tour group with a unique opportunity to promote American Agriculture, U.S. best management practices, and the highest quality beef product in the world!
  • Live Well 2010: "A return to real food and simple pleasures."- As an integral part of America's beef industry, understanding and meeting the needs of today's consumer is a critical responsibility for all of us at Heartland Cattle. Dr. Patsy Houghton will be a featured speaker in California for this elite program sponsored by NCBA. The event is an opportunity for health communicators to explore the value of whole foods, take a closer look at the latest beef nutrition scientific research, and discuss aspects of food production from pasture to plate.
  • University of Missouri Producer Group Tour - Heartland will host a charter bus of progressive cattlemen who are visiting various production segments of the industry throughout the Western Plains. Click here to schedule your own tour of Heartland!
  • Beef Industry Scholars Tour - Hand selected students participating in this Univeristy of Nebraska leadership group will make an educational stop in McCook to learn about Heartland's professional heifer development program.
  • April - June: It's Breeding Season at Heartland!!! Entering our 20th breeding season, the entire crew at Heartland Cattle is busy synchronizing, heat detecting, sorting, AI'ing, and exercising replacement heifers. With nearly 4,000 heifers in line, we are looking forward to serving our customers one heifer at a time!