Established in 1990 - The Original Professional Heifer Development and Research Center
An affiliate organization specializing in cattle procurement, commercial feeding and data management services.

 

Closing the "Conception to Consumption" Loop

Although Heartland Cattle Company is known throughout the United States for its superior heifer development program, the primary long-term goal of the company has always been to develop a “full-circle” approach to the cattle industry. Our constant expansions in staff, facilities and customer services have enabled us to step closer to this goal each year. Since opening our doors in 1990, close ties with other commerical feedyards have enabled us to make great strides in data collection, analyses of feedyard performance and carcass data, and whole herd evaluation. We currently cooperate with Cornerstone Cattle Company to provide cattle procurement, data management, and commercial feeding opportunites to our customers. This combined effort between organizations means we have been able to increase customer service and support, provide marketing opportunities for our customer base, perform additional feedlot research and data collection, and provide numerous opportunities for educational demonstrations for our clientele. All of these factors have continued to move Heartland forward in our approach to streamline the “conception to consumption” information pathway!

For more information on these services, please contact our office or visit the Cornerstone website at www.cornerstonecattle.com.


Heartland Cattle Company Custom Weaning Program:

Replacement Heifers and/or Feeder Cattle

Shortly after starting Heartland's professional heifer development service, it became evident that we could provide yet another service that is unique to the industry. By nature of the spring breeding season, heifers are ultrasounded to confirm pregnancy and then shipped back to the ranch typically during the months of July and August. This creates a perfect scenario to receive early-weaned bawling calves from the same ranch, and thus minimize freight and best utilize pen space for both Heartland and the rancher. In addition, we are able to continue to receive, wean, and background calves until late December and early January when the next replacement heifer crop begins to arrive at the facility. The highly specialized crew that prides itself in attention to detail, accuracy of data, individualized attention, and the organized protocols of breeding season, are the same individuals that have made our calf-weaning program such a success. Our pen riders have a tremendous amount of industry experience in animal health, and are responsible for our exceptional morbidity and mortality rates that are unmatched in the industry. Listed below are just a few examples of the customized programs we can offer.

•  Not sure which heifers you want to keep? Send your entire heifer crop to Heartland for weaning. Once cattle have been weaned for 30-45 days, we will do a preliminary sort to identify the top cut for potential replacement heifers. The balance of the heifers will be managed separately and can be fed via retained ownership in one of our cooperative feedyards, sold to us for feeding, or marketed through a local auction barn.

•  Short on feed resources due to drought or herd expansion? Early wean your entire calf crop (as early as 3-4 months of age!) and we will get them off to a great start! We have conducted numerous research trials with early-weaned calves and have had excellent results in the feedyard and on the rail.

•  Trying to cut feed expenses on your replacement heifers? Ask about our backgrounding program. Each year we have access to a limited amount of wheat pasture and/or corn stalk grazing. Depending on the weather and the supply, we may be able to utilize these resources and lower your feed bills. All heifers are returned to the yard for development and breeding and are continuously under our care, regardless of their location.

•  Concerned about uniformity of your steers in the feedyard? Our weaning program takes much of the guesswork out of the feeding and marketing phases. After a short weaning and backgounding period, our crew can sort your calf crop into uniform groups that are more likely to perform at a similar rate. Alternative marketing options for younger, smaller, or non-uniform calves will largely alleviate the need for sorting fat cattle prior to shipment, or suffering outlier discounts by packers.

Regardless of your situation, we can customize a program that meets your needs. Contact our office for more information on our calf-weaning programs. We think you'll be hard pressed to beat the Heartland program!

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