Established in 1990 - The Original Professional Heifer Development and Research Center


Meet the Heartland Team...


Patsy Houghton

Dr. Patsy Houghton -
Owner and General Manager,
Heartland Cattle Company

    office phone: (308)345-4524
    cell phone: (308)340-7632

    Patsy Houghton was reared on a large cow-calf operation near Tipton, Kansas. She received her B.S. and M.S. degrees from Kansas State University, taught two years at California State University-Fresno, served two years as Youth and Education Manager for the American Simmental Association, and then obtained her PhD from Purdue University. She held the KSU Northwest Extension Beef Specialist position four years, and then started Heartland Cattle Company near McCook, NE where she pioneered the concept of 'Professional Heifer Development'. Today, the company has developed and bred nearly 90,000 beef heifers, making it the premier heifer development program in the U.S.

    In addition to managing the business from the McCook, NE office, Patsy has also stayed involved in the beef industry by serving as co-chair of NCBA's Cattleman's College Committee, the Board of Directors for the KSU Livestock and Meat Industry Council, and by participating in panel discussions and speaking engagements to beef industry groups throughout the United States. Patsy has served two terms on the McCook Community Hospital board and supports many other local activities. She has been recognized for her contributions and leadership in the industry by receiving the Purdue University Oustanding Animal Science and Distinguished Ag Alumni awards, and was selected for Purdue's prestigious Old Masters Award Program. Most recently she was given the 2011 KSU Distinguished Animal Science & Industry Alumni Award.


Janet Rippe

Janet Lynch-Rippe -
Director of Research and

Information Transfer

Janet Rippe was born and raised on a farm in North-Central Indiana. She received her BS from Purdue University in 1993 and her MS in Reproductive Physiology from Kansas State University in 1996. A summer internship with ABS, the responsibility of coordinating a statewide AI internship program in Kansas, and conducting various reproductive and ultrasound clinics throughout the area made Janet an obvious candidate for the heifer development facility. After two internships with Heartland, Janet spent six months in Australia working on a cattle station. Upon returning to the U.S., she joined the Heartland staff full-time as their Director of Research and Information Transfer. Her duties include artificial insemination, data management and analyses, coordinating research trials, and overseeing innercompany communication and efficiency among the staff.

Janet has been recognized for her work at Heartland by being selected as a Certified Angus Beef Quality Assurance Officer of the Month, the winner of the Outstanding Young Agribusiness Award from the American Society of Animal Science, and a member of the Nebraska Ag Leadership program (LEAD). She has developed several USDA Quality Systems Assessment (QSA) programs and is actively involved in educating producer groups on the various export programs available to them. This work led to her participation on the December 2007 USMEF Trade Mission group to Europe to explore and promote US beef export markets. Janet's interests include international traveling, snow skiing, running, and spending family time with her husband Gail and two children, Allison and Nathan.


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